Our posters Unique Selling Point (USP) was the main character (Claire). This worked well as the target audience being boys and girls aged 15-25 can relate. The girls want to be her. The boys want her. So it made sense to have her as the main draw to the film. The poster doesn't give away to much of the story - keeping people intrigued. We used reds and pinks to denote danger temptation and the femininity that comes with the character. Obviously the reds work well for the horror genre as it signifies blood as well. The colours are also striking. Obviously posters are static unlike the actual trailer or film so they have to be eye catching. People do not tend to stop and study a poster, so you only have a few seconds to make an impression.
This poster was more of a teaser poster. We used a technique similar to the marketing campaign for the recent Batman film, "The Dark Knight", where at first, teaser posters giving clues about the storyline were shown, then when the trailer and other marketing techniques were issued, other posters were put out, these ones based on sole characters, like our poster above. We "graffitied" the poster, adding words and letters to the boys "names" and putting "tape" over their faces, also, showing the girl as a silhouette. This way, we don't know who any of the characters are right away, and giving the audience some intrigue so they are more interested in the other poster/s and trailer when they come out. The graffiti aspect also gives a teenage feel, hopefully connecting more with our target audience.
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